Six case studies.
Discovery, mixed-methods research, and strategy across healthcare, ecommerce, hardware, software, and AR/VR.
Expert 365 Business — TurboTax's first subscription tax service.
3-phase mixed-methods research lifted projected click-to-sign-up by 18%, cut call duration by 20%, and informed a 3-year product vision for human-AI hybrid service.
Spatial Computing — Honda & Acura brand strategy, 2030–2040.
6-month future-state research with 40+ SME interviews across gaming, sci-fi, neurotech, and futurism. Findings shaped Honda 0 and Acura brand narratives for Gen Z and established a framework for emotion-driven interfaces.
Tableau — Data & Business Strategy: postponing a one-year migration with evidence.
A retrospective mixed-methods study on EDF Energy's Tableau-to-Power-BI migration. 17 participants across NA, 50+ stakeholders, four departments. Research argued for a revised timeline — and got it.
Care Navigation & Clinician Workflow — healthcare research on both sides of the system.
A 12-week mixed-methods program: 122 surveyed and 9 interviewed on how patients find trustworthy local care, plus supervised hospital contextual inquiry into how physicians document it inside the EMR/EHR. +23% satisfaction.
WhatsApp, enhanced — small interventions, outsized friction.
A 12-week self-directed mixed-methods usability study. Performance testing and think-aloud surfaced "low predictability" as the through-line; Figma redesigns delivered statistically significant gains across four of five tasks.
